ABC News Reports CZ Wedding Trend

ABC News had a detailed report about how engaged couples are passing on the traditional diamond engagement ring.  Many are choosing to use the money for the celebration.  Others, concerned about their  job security, were uncomfortable with such a large purchase.  Consumer reports indicate that shoppers are seeking out less expensive rings with smaller stones, cubic zirconia or birthstones.  In addition, some are downgrading their metal from platinum to white gold or other material.   This is great news for cubic zirconia jewelry designers and is sure to create even more quality competition for customers’ business.

“So now she has a ring, although not with a real diamond. It doesn’t matter, Perez said, and “no one can tell the difference…”

“Some couples have also decided to skip the diamond altogether, picking birthstones or no rock at all. Part of that is over ethical concerns about the source of diamonds and part of it is driven by the economy…”

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